Do ads influence the results?
No. The AI Visibility Tracker shows the organic answers of AI platforms. Paid placements, such as Google Ads or ads in AI products, are not part of the results.
When I ask ChatGPT myself, I get a different answer. Why?
AI answers vary from run to run and can depend on things like your location, language or previous conversations. That's why MARA asks every prompt repeatedly and calculates your visibility across many answers.
Does our team's own use of AI tools affect our results?
No. How often you or your colleagues use ChatGPT or other AI tools doesn't influence the results in the AI Visibility Tracker.
Are the chats real guest conversations?
No. They're answers to the prompts MARA sends to each platform. They show what a guest would see when asking the same question.
Who are the competitors in my overview? We never selected them.
MARA detects your competitors automatically from the AI answers. They're the hotels that AI platforms recommend for your prompts, which can differ from your usual competitive set.
Why does one of our sister hotels appear as a competitor?
MARA tracks each property separately. If another hotel from your group is recommended for your prompts, it's shown like any other hotel.
Our restaurant is recommended, but it doesn't count. Why?
If your restaurant or bar has its own name, AI platforms mention it under that name. MARA only counts mentions of your hotel.
Why is my visibility close to zero?
The most common reason is a very broad target region or very general prompts, where you compete with a large number of hotels. See How to choose good prompts.
Why is my visibility 100% for some prompts?
Usually because no other hotel in your region matches that prompt. Such prompts don't tell you much, so consider replacing them.
Can I see how often a prompt is searched?
No. AI platforms don't publish this data. See Why there's no search volume for AI prompts.