More and more travellers ask AI platforms like ChatGPT where to stay. The AI Visibility Tracker shows you whether these platforms recommend your hotel, which hotels they recommend instead, and which sources their answers are based on.
Why AI visibility matters
For years, reputation meant that guests recommended your hotel to other guests. Today, AI platforms recommend hotels too. When a guest asks "What are the best hotels in Cologne for families?", the AI gives a short list of hotels. If your hotel isn't on that list, the guest may never consider it.
AI platforms build these answers from what they find online, for example OTA listings, review sites, travel guides and hotel websites. The AI Visibility Tracker makes this visible, so you no longer have to guess.
How it works
You set up your property. MARA analyses your website and listings and suggests a set of prompts: questions real guests ask before booking, such as "Which hotels in Salzburg have their own parking?"
MARA runs your prompts regularly on ChatGPT, Gemini, Perplexity and Google AI Overviews.
Every answer is analysed. MARA checks whether your hotel is mentioned, at which position, which other hotels are named and which sources the AI used.
You see the results in your dashboard and get recommendations on what to improve.
What you'll find in the AI Visibility Tracker
Visibility score: how often your hotel appears in AI answers, as a score out of 100.
Competitors: the hotels AI recommends for your prompts. They are detected automatically, so you don't need to enter a competitive set.
Prompts & Chats: the full AI answer for every prompt and platform.
Sources: the websites and individual pages AI platforms read before answering.
Recommendations: concrete actions to improve your visibility, refreshed every month.
How it relates to MARA Reputation Management
The AI Visibility Tracker is a standalone product. You can use it on its own or together with MARA Reputation Management in the same MARA account.
Next steps
Follow Setting up your first property to get started.