How often MARA runs your prompts
How often your prompts are run depends on your plan: either weekly or every two days. Each run asks every prompt on every platform and adds new chats to your data. You'll find our plans on the MARA website.
During the free trial, your prompts are run only once, at sign-up.
Why your score goes up and down
AI answers vary. Even for exactly the same question, AI platforms don't always give the same answer. Small ups and downs from run to run are normal.
AI platforms change. New model versions and changes to how a platform searches the web can shift which hotels and sources it prefers.
The web changes. When the pages AI platforms read change, for example a listing, a travel guide or your own website, the answers change too.
Your prompts changed. Adding, editing or removing prompts changes your score, because it's calculated across all your tracked prompts.
How to read trends
Look at trends over several weeks rather than single runs.
Use the weekly view to smooth out day-to-day ups and downs.
When your visibility changes noticeably, open the prompts with the biggest changes and look at their chats and sources.