Review Insights turns your reviews into structured, actionable analysis. Instead of only summarizing star ratings, MARA reads through all your reviews, extracts the hotel-specific topics guests actually mention, and then organizes them under standardized categories (e.g. housekeeping, rooms, front office, F&B). This means you see what guests really say - not just buzzwords forced into fixed buckets.
Two views
At the top of the screen you can switch between two views. Your choice is remembered in your browser for next time.
Topics Only
A simple, quick overview - ideal for GMs or operational teams (e.g. housekeeping) to scan weekly or monthly.
Shows positive and negative topics, always sorted by number of mentions.
Filter by category (e.g. only housekeeping or F&B topics).
Click a topic to drill down: number of reviews, the average rating when that topic occurred, room-level breakdown (with a PMS integration), and the individual reviews mentioning it (each can be translated).
Reassign a topic: if a topic sits under a category that doesn't match how you think about it, reassign it via the dropdown. From then on, the topic appears under the category you chose.
Detailed Analysis
A data-driven view - best reviewed roughly every quarter to understand which areas drive your rating.
Works at the category level by default (housekeeping, front office, rooms, etc.).
Sort by Impact Score to see which categories affect your rating the most (see Understanding Your MARA Insights for the score definitions).
Drill from a category into MARA's subcategories and then into the specific hotel-specific topics detected in your reviews, with positive/negative counts, impact and Positivity Score.
AI summary, Quick Wins & Strategic Actions
At the top of the Detailed Analysis view, MARA provides an AI summary of everything below - how review volume and rating developed, plus Quick Wins and Strategic Actions. Based on the impact scores, it flags which areas are quick wins and which are more strategic, so you get direction without digging through every number.
AI summary buttons
Next to categories you'll find AI summary buttons. They appear once a category has at least 5 reviews. Clicking one takes you to Ask reviews anything, where MARA summarizes what guests said about that category - so you don't have to read the reviews one by one.