You can add PMS Integrations in your MARA account settings.
Connecting your PMS allows MARA to sync guest profiles, reservation data, and operational information with your property.
Available Integrations
Currently you can integrate MARA with the following tools (if your missing your PMS, just let us know):
Mews
Apaleo
Ibelsa
Protel
Like Magic
Oracle
StayNTouch
Why you should connect your PMS
Why you should connect your PMS
PMS Integrations unlock three powerful capabilities:
1. Seamless, personalized guest experiences and data usage: Transform every returning guest check-in into a tailored experience. MARA enriches your PMS data with guest preferences gathered from reviews and surveys, allowing your team to anticipate needs effortlessly. Besides adding guest preferences to your PMS' guest profiles, we also display your guests' reservation data in your Inbox, so you have all information about their stay (e.g., room number, room category or duration of stay) when answering to reviews.
2. Room-level performance analytics: Gain deeper insights into your property with detailed room-level analysis. Identify which rooms or rates receive the best and worst ratings - and understand the reasons behind them. Check your Property Overview Screen or click on a topic in your Review Insights for property-level analytics. Analytics also break down by room type and rate. Where the nightly price is available, a price-per-night view shows at which price points your average rating drops below critical thresholds - and the Inbox shows the real price the guest paid per night. For a ready-made summary of your lowest-rated rooms, run the AI Research Assistant's Room Analysis template.
3. Automated service tickets: MARA automatically generates maintenance and housekeeping tickets (e.g., "A/C broken in room 105"). These can be viewed in the Inbox and easily retrieved via our API and integrated directly into your existing ticketing system.
PMS Integration
Below you’ll find more details on each PMS integration:
How matching works
MARA links reviews and survey responses to the right PMS reservation using the OTA reservation ID. This means matching works for Booking.com and Expedia reviews (where MARA receives the OTA reservation code) and for MARA surveys shared with the PMS reservation ID in the link (see how to add the reservation_id parameter). For this to work you need both the PMS integration and the direct Booking.com and Expedia integrations active. Once set up, MARA matches around 95% of eligible reviews to a reservation.
How the guest notes work: notes MARA writes into your PMS carry a MARA prefix so your team knows they came from MARA, and include the review date, the linked property and the reservation ID. MARA writes the note to the guest profile where possible; if a PMS has no guest-profile entity or note endpoint, the note is added to the reservation instead.
MEWS
MEWS
Simply activate the MARA x MEWS Integration in your MEWS Marketplace.
You can view the status of your integration in you MARA Accout Settings.
Once activated, MARA matches your Booking and Expedia reviews, as well as your internal surveys with your MEWS guest profiles to enrich data, both in MARA and in MEWS.
Smart Tips at Check-In: MEWS 'Smart Tip' displays a summary of guest preferences the moment they arrive. Instead of digging through past notes or relying on memory, MEWS now automatically flags our guests preferrences at their next check-in
Complaint guest tags: MARA automatically adds tag 'complaint guest' in the MEWS guest profile of guests who left a negative review in the past.
Reservation Data in your Inbox: For all matched reviews, MARA shows you additional data below each review in your Inbox.
Room Number
Rate
Room Type
Duration of Stay
Additional Analytics Level: With the PMS data, MARA now shows your analytics on room or rate level in your Property Overview Screen or in the topic deep dive of your Review Insights.
Service tickets: MARA uses the room-level data to automatically generate maintenance and housekeeping tickets (e.g., "A/C broken in room 105"). These can be viewed in the Inbox and easily retrieved via our API and integrated directly into your existing ticketing system.
Learn more about the MEWS integration in this article
Apaleo
Apaleo
Simply activate the MARA x Apelo Integration in your Apaleo Store.
You can view the status of your integration in you MARA Accout Settings.
Once activated, MARA matches your Booking and Expedia reviews, as well as your internal surveys with your Apaleo guest profiles to enrich data, both in MARA and in Apaleo.
Guest preference notes: When a guest leaves a review or survey response, MARA links it to their Apaleo reservation and creates notes about guest preferences.
Reservation Data in your Inbox: For all matched reviews, MARA shows you additional data below each review in your Inbox.
Room Number
Rate
Room Type
Duration of Stay
Additional Analytics Level: With the PMS data, MARA now shows your analytics on room or rate level in your Property Overview Screen or in the topic deep dive of your Review Insights.
Service tickets: MARA uses the room-level data to automatically generate maintenance and housekeeping tickets (e.g., "A/C broken in room 105"). These can be viewed in the Inbox and are pushed in any integrated ticketing tool automatically.
Learn more about the Apaleo integration in this article.
Ibelsa
Ibelsa
Simply activate the MARA x Ibelsa Integration in your MARA Accout Settings:
Request your Ibelsa API key
Enter API key in your MARA Account Settings > Tech Stack Integrations
Once activated, MARA matches your Booking and Expedia reviews, as well as your internal surveys with your Ibelsa guest profiles to enrich data, both in MARA and in Ibelsa.
Guest preference notes: When a guest leaves a review or survey response, MARA links it to their Ibelsa reservation and creates notes about guest preferences.
Reservation Data in your Inbox: For all matched reviews, MARA shows you additional data below each review in your Inbox.
Room Number
Rate
Room Type
Duration of Stay
Additional Analytics Level: With the PMS data, MARA now shows your analytics on room or rate level in your Property Overview Screen or in the topic deep dive of your Review Insights.
Service tickets: MARA uses the room-level data to automatically generate maintenance and housekeeping tickets (e.g., "A/C broken in room 105"). These can be viewed in the Inbox and are pushed in any integrated ticketing tool automatically.
Learn more about the Ibelsa Integration in this article.
Protel
Protel
Simply activate the MARA x Protel Integration in your MARA Accout Settings:
Request your Protel API key
Enter API key in your MARA Account Settings > Tech Stack Integrations
Once activated, MARA matches your Booking and Expedia reviews, as well as your internal surveys with your Protel guest profiles to enrich data, both in MARA and in Protel.
Guest preference notes: When a guest leaves a review or survey response, MARA links it to their Protel reservation and creates notes about guest preferences in the guest's prorfile.
Reservation Data in your Inbox: For all matched reviews, MARA shows you additional data below each review in your Inbox.
Room Number
Rate
Room Type
Duration of Stay
Additional Analytics Level: With the PMS data, MARA now shows your analytics on room or rate level in your Property Overview Screen or in the topic deep dive of your Review Insights.
Service tickets: MARA uses the room-level data to automatically generate maintenance and housekeeping tickets (e.g., "A/C broken in room 105"). These can be viewed in the Inbox and are pushed in any integrated ticketing tool automatically.
Learn more about the Protel Integration in this article.
LikeMagic
LikeMagic
Simply activate the MARA x LikeMagic Integration in your MARA Accout Settings:
Enter your LikeMagic data (Base URL, Client ID, Tenant Name and Clien Secret) in your MARA Account Settings under "Tech Stack Integrations" to activate the integration:
Once activated, MARA matches your Booking and Expedia reviews, as well as your internal surveys with your LikeMagic guest profiles to enrich data, both in MARA and in LikeMagic.
Guest preference notes: When a guest leaves a review or survey response, MARA links it to their LikeMagic reservation and creates notes about guest preferences in the guest's prorfile.
Reservation Data in your Inbox: For all matched reviews, MARA shows you additional data below each review in your Inbox.
Room Number
Rate
Room Type
Duration of Stay
Additional Analytics Level: With the PMS data, MARA now shows your analytics on room or rate level in your Property Overview Screen or in the topic deep dive of your Review Insights.
Service tickets: MARA uses the room-level data to automatically generate maintenance and housekeeping tickets (e.g., "A/C broken in room 105"). These can be viewed in the Inbox and are pushed in any integrated ticketing tool automatically.
Learn more about the LikeMagic Integration in this article.
Oracle
Oracle
To integrate MARA with Oracle your system need to run on Opera Cloud.
Access to the Oracle APIs incurs additional costs, which is why the Integration comes with an additional fee of €20 per property per month.
Integration Steps:
Request access to the Oracle integration via the MARA Support (20€ per property and month)
Once confirmed, go to your Account Settings > Tech Stack Integrations and add Orcale by entering the required details:
Once we have your information, we will initiate a connection request to your environment. 🗒️ We need to do this manually as well in Oracle backend
Your system administrator will receive an email notification from Oracle about a pending request from MARA Solutions.
Please log into the OPERA Cloud Customer Developer Portal.
Find our request and click to review it.
Approve the request and select the specific hotel(s) you authorize us to access.
Afterwards, we will map your Oracle property to your MARA property and activate the integration for you
Once activated, MARA matches your Booking and Expedia reviews, as well as your internal surveys with your Oracle guest profiles to enrich data, both in MARA and in Oracle.
Guest preference notes: When a guest leaves a review or survey response, MARA links it to their Oracle reservation and creates notes about guest preferences in the guest's prorfile.
Reservation Data in your Inbox: For all matched reviews, MARA shows you additional data below each review in your Inbox.
Room Number
Rate
Room Type
Duration of Stay
Additional Analytics Level: With the PMS data, MARA now shows your analytics on room or rate level in your Property Overview Screen or in the topic deep dive of your Review Insights.
Service tickets: MARA uses the room-level data to automatically generate maintenance and housekeeping tickets (e.g., "A/C broken in room 105"). These can be viewed in the Inbox and are pushed in any integrated ticketing tool automatically.
Learn more about the Oracle Integration in this article.
StayNTouch
StayNTouch
MARA integrates with StayNTouch. See the full setup guide in Connecting MARA to StayNTouch PMS.
Once activated, MARA matches your Booking and Expedia reviews, as well as your internal surveys with your StayNTouch guest profiles to enrich data, both in MARA and in StayNTouch.
Guest preference notes: When a guest leaves a review or survey response, MARA links it to their StayNTouch reservation and creates notes about guest preferences in the guest's profile.
Reservation Data in your Inbox: For all matched reviews, MARA shows you additional data below each review in your Inbox.
Room Number
Rate
Room Type
Duration of Stay
Additional Analytics Level: With the PMS data, MARA now shows your analytics on room or rate level in your Property Overview Screen or in the topic deep dive of your Review Insights.
Service tickets: MARA uses the room-level data to automatically generate maintenance and housekeeping tickets (e.g., "A/C broken in room 105"). These can be viewed in the Inbox and are pushed in any integrated ticketing tool automatically.
Learn more about the StayNTouch Integration in this article.