MARA gives you a simple, clear view of your online reputation across all platforms. Here's what each score means and how you can use it to improve.
1. MARA Score
Your MARA Score is the average of your ratings across all connected platforms, shown on a standard 5-point scale.
Why it matters:
Different platforms use different rating systems. MARA puts them all on the same scale, so you can easily track and compare your performance.
Example:
A 9.0 on Booking.com transfers to a 4.5 MARA score.
A 4-star rating on Google stays 4.0.
2. Impact Score
The Impact Score shows how much a specific category or topic is influencing your overall rating positively or negatively.
How it works:
MARA detects where a topic is mentioned and compares the average rating of those reviews to your overall average.
Formula:
Impact Score =
(Average Rating of Topic Reviews – Overall Rating) × (Topic Mentions ÷ Total Reviews)
Example:
100 total reviews
20 mention housekeeping
Average rating of those 20 reviews = 3.9
Overall rating = 4.2
Impact = (3.9 - 4.2) × (20 ÷ 100) = -0.06
This means reviews mentioning housekeeping are slightly dragging your score down.
A negative Impact Score = this topic lowers your average
A positive Impact Score = this topic boosts your average
3. Chance for Improvement
The Chance for Improvement tells you how much your overall rating could increase if you address negative feedback in a specific area. While the Impact Score includes positive and negative reviews, this measure focuses at negative reviews and their impact on your rating.
Formula:
Chance for Improvement =
(Overall Avg. Rating – Avg. Rating of Negative Topic Reviews) × (Negative Mentions ÷ Total Reviews)
Example:
100 total reviews
10 mention housekeeping negatively
Average of those 10 = 2.5
Overall average = 4.2
Chance for improvement = (4.2 - 2.5) × (10 ÷ 100) = 0.17
This means fixing your issues with housekeeping could raise your score by up to 0.17 points.
A higher number = greater opportunity for improvement, when addressing issues in this area.
4. Platform Rating vs. Platform Live Score
On the Property Overview, each platform shows two different values:
Platform rating - your MARA score for that platform in its original scale, calculated only from the reviews in your selected period (e.g. the average of your Booking.com reviews this month).
Platform live score - the rating currently shown publicly on the OTA, i.e. what guests see when they find your property. It's based on the platform's own calculation, which can include older reviews and weight them differently.
Why they can differ: the live score reflects the platform's full history and its own weighting, so it's more stable and changes more slowly than the platform rating for a single period. Comparing the two shows the direction your public rating is heading.
5. Positivity Score
The Positivity Score is the share of positive reviews for a category or topic. 0% means every review mentioning that topic was negative; 100% means all were positive. It's a quick way to see how guests feel about a specific area, independent of your overall rating.