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Hotel groups: which properties to track

How hotel groups can get the most out of the AI Visibility Tracker without tracking every property.

The AI Visibility Tracker works per property. Each property has its own prompts, its own visibility score, competitors and recommendations.

Do I need to track all my properties?

It depends. Many learnings apply to your whole group, for example how AI platforms read your website template, which listings matter most and which types of content are missing. You can often roll out these improvements across all your properties.

We recommend starting with 2 to 3 representative properties.

How to choose your properties

  • Different markets: pick properties in different types of locations, such as a large city, a smaller city and a leisure destination.

  • Competitive markets: properties in competitive markets show you most clearly where AI platforms prefer other hotels.

  • Important properties: include the properties where AI visibility matters most for your business.

Once you've implemented improvements at these properties, you can roll them out across your group, and add more properties to the tracker later.

Good to know

  • If your properties have similar names, double-check that you select the right one during setup.

  • Your other properties may appear as competitors in each other's results, because each property is tracked separately.

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