The Survey Tracking screen (below the survey overview) shows how guests move through your survey, from opening it to leaving a public review. Select a date range and property to see the funnel.
What's tracked
Surveys opened - how many guests opened the survey.
Survey completed - how many guests saved answers (from opening to answering the first question). This is an important conversion indicator.
Review proposal shown - how many guests reached the page asking them to leave a public review and saw the proposal.
Review-us button click - of those who saw the proposal, how many clicked the button that takes them to Google/TripAdvisor. This is the closest we can get to tracking review intent.
Interpreting the numbers
"Review proposal shown" can be much lower than the open/completion numbers simply because of your settings - for example, if only positively-rated guests are shown the proposal. Don't interpret a low number here too critically.
MARA cannot track whether a guest actually posted a review after clicking through to the platform.
As a rough benchmark, the proposal-shown to button-click conversion is typically around 30–40%.