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Automation

Let MARA write reviews while you sleep

You no longer need to wait for each reply to be generated. Set up Automation rules to boost your efficiency:

Each morning, you'll find drafted responses to new reviews in your inbox. Simply check the pre-generated replies and publish them. Alternatively, let MARA operate on autopilot and automatically publish replies for you (e.g. for positive reviews without text).
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Two types of automations rules

  1. Pre-generation (publish the reply manually)
    MARA drafts responses for new, unanswered reviews in your inbox. You can then edit the drafts and publish them manually. This means you no longer have to press "generate reply" for each review and wait for it to be written - instead, you can directly start going through the response drafts in your inbox.
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    Pre-generation is enabled by default for new properties, so every new review already arrives with a ready-to-check draft in your inbox. If your account was set up earlier and you don't see drafts, an admin can switch it on - we recommend it for a smoother workflow.
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  2. Full Automation
    MARA generates a response and automatically publishes it for you. This is only possible for platforms with direct integrations (currently Google, Booking, Expedia and Tripadvisor). To reach a 100% response rate, you can for instance automate your replies to 4- and 5-star Google reviews without text.

Good to know about Full Automation

  • The Publish Response Automatically mode can only be selected when a direct OTA integration is active for that platform, so that MARA can send the reply on your behalf.

  • By default, only positive reviews (4 stars and above on a 5-point scale) are eligible for full automation. To allow lower-rated reviews to be auto-published, an account admin must change this setting.


​Creating multiple automation rules
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You can create as many rules as you wish to perfectly match your needs.

Example: For Hotel A I want pre-generations for all reviews, but for Hotel B I want full automation of positive reviews on Google without text and pre-generation for all other reviews.

This can be done by creating two rules:


​Rule 1: Pre-Generation Hotel A & Hotel B

  • Mode: Response Drafts

  • Properties: Hotel A, Hotel B

  • Review Sources: all sources

  • Revie Type: all reviews

  • Review stars: 1 - 5 stars

Rule 2: Full Automation Hotel B for Google

  • Mode: Publish Response Automatically

  • Properties: Hotel B

  • Review Sources: Google

  • Revie Type: reviews without text

  • Review stars: 4 - 5 stars
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